01
Execution
My strongest skill. No talk, no spin — I deliver what we said we’d deliver, and I have the track record to prove it.
Navy electronics tech & crypto · Inventor · Executor
I build the systems other people say can’t be built.
Joseph Loomis has spent 25 years turning chaos into automation — from hunting counterfeiters online, to writing the playbook for automated cyber defense, to building TurboVets, a free national platform for America’s veterans.
3 exits
Audio Warehouse
Intersections Inc.
Fortinet
US Patent 9,773,405
US Patent 12,375,502
Testified before the House Veterans’ Affairs Committee, 2025
Active Top Secret clearance, Department of War
02 Misunderstood
“To be great is to be misunderstood.”
I’ve been misread most of my life. Too intense. Too fast. Too many ideas at once. People see the speed and miss the reason for it.
The reason is simple: when I see people being hurt by a broken system, I can’t leave it alone. Counterfeit dealers were flooding the internet, so I built the company that hunted them. Security teams were coordinating breaches over email, so I patented a way for the response to deploy itself — then gave the industry a free community and free conferences to raise the standard. Veterans were waiting years, and paying claim sharks, for benefits they’d already earned. So I built TurboVets and made it free. Forever.
I’m not a taker. I’m loyal to the people beside me, I keep my word, and I’ll put myself between the mission and whatever is in its way. You don’t have to understand me on day one. Watch what gets built — and who it gets built for.
02 First read vs. the record
Ninety-nine times out of a hundred, the first read is wrong.
People meet the intensity first, and they judge me on it. Later, sometimes years later, they find out I’m real: authentic, true to my word, and not there to take anything from them. Here is what they usually get wrong, and what the record shows.
Too intense.what they say in the first ten minutes
The intensity is real. It’s the engine, not a temper. I move fast because I can see the people a broken system is hurting while everyone else is still scheduling the meeting.
Drive measured at the 95th percentile. It’s the same trait that built and sold three companies.
3 exits · 2003, 2007, 2019
Loose cannon.“you never know what he’ll do”
Fast in the moment, steady over years. People mix those two up. Watch me for an afternoon and you see the speed. Watch me for a year and you see the follow-through.
Accountability 90th percentile. Resilience 83rd. Consistent, and self-correcting when I’m wrong.
7 years CyberSponse, founding to Fortinet
What’s his angle?“nobody gives this much for free”
There isn’t one. I’m not a taker or a user. When I build something for people who were let down, I don’t charge them for it.
TurboVets is free to every veteran, state, county and VSO, forever. The incident response conferences and community were free too.
$0 to veterans · no data sold
All talk.“sounds too good to be true”
My word is the contract. I say what I’ll build, then I build it, and the paperwork is public.
Two U.S. patents granted. A platform used by the Pentagon and U.S. Cyber Command. A national veterans platform, live since September 2026.
US 9,773,405 · US 12,375,502
Hard to work with.the one that’s partly true
I’ll own this one. My pace isn’t the normal workplace pace, and it can create friction. It comes in the same package as the output.
What matters is who comes back. When TurboVets needed builders, I called the old CyberSponse team first, and they came.
CyberSponse team → rebuilt TurboVets
How it usually goes · time to truth
Day 1
Judged on the volume
They see the speed and the intensity, and they decide what I am before I’ve finished a sentence.
Week 1
Testing for the angle
They wait for the ask, the catch, the moment I take something. It doesn’t come.
Month 6
The work ships
What I said would get built gets built, for the people I said it was for.
Years
“You’re the real thing.”
They come back. Old teammates, old board members. The ones who stay find out my word holds.
Measured, not claimed
02
Loyal
The people who stand with me don’t get left behind — in the Navy or in business.
03
Honor
Mission first. My word is the contract.
04
Problem solver
Give me the problem nobody wants. That’s where the best systems come from.
03 About
Navy electronics & crypto technician. Automation inventor. Executor.
I was born in New York, but I grew up on ten acres of swampy pine farmland in Oak Hill, Florida. My father moved us there with little more than a double-wide trailer, a chainsaw and a refusal to sit still. He ran a sawmill by hand, then a farm, then a nursery, and founded Oak Hill’s first volunteer fire department as its first chief.
I grew up on sawdust piles and fire trucks, watching grown men run toward chaos when everyone else ran away. That’s where I learned the difference between effort and real work, and what incident response looks like when lives are on the line. I was also hooked on detective shows: not the drama, the puzzle. How do you catch them faster next time?
From the clippings · sawmill, farm, nursery
At 18 I enlisted in the U.S. Navy. Recruit Training Command Great Lakes, 1994, Company 285 — a Color Company. The Navy put me where the technology was hardest and the stakes were highest.
After Electronics Technician “A” School and COMSEC maintenance training, I served aboard the Aegis guided-missile destroyer USS John Paul Jones (DDG 53) as the technician responsible for all of the ship’s cryptographic equipment — the KY-58, KY-75, KG-84 and ANDVT secure-voice and encryption systems — plus its HF and UHF communications, its SNAP III computer systems and its fiber-optic network.
That’s where my mind was formed: classified networks, encryption, signals and the discipline of zero-error environments. The Navy taught me the two things I still run on: a system either works under pressure or it doesn’t, and you never leave your shipmates. The uniform came off. The mission didn’t.
03 Service record
Before the companies, the Navy said it first.
Electronics Technician Second Class, Surface Warfare. One of only a handful of third-class petty officers aboard to earn the Enlisted Surface Warfare qualification, on the first attempt, with evaluations that ranked him #1 of 8 in his ET/IC division. Frocked to Petty Officer Second Class and selected for the Navy’s BOOST officer program and an NROTC commissioning path at the University of Florida.
File · Service recordDeclassified
RateElectronics Technician Second Class, Surface Warfare — ET2(SW), E-5
SpecialtiesNEC 1460 Communications Security (COMSEC) Maintenance Technician · NEC 1677 Joint Maritime Command Information System (JMCIS) Maintenance Technician
ShipUSS John Paul Jones (DDG 53), Arleigh Burke-class Aegis guided-missile destroyer
SystemsKY-58, KY-75, KG-84 and ANDVT crypto and secure voice · HF multicouplers, receivers and transmitters · AN/WSC-3 UHF · SNAP III computers · shipboard fiber-optic LAN
TrainingElectronics Technician “A” School (30 weeks) · COMSEC Maintenance Technician · BOOST officer program, Naval Education and Training Center Newport (40 weeks) · NROTC, University of Florida
QualificationsEnlisted Surface Warfare Specialist (ESWS), first attempt · Evaluations ranked #1 of 8, ET/IC division · Electronic Support Supervisor, Petty Officer of the Watch and Security watch quals
Recommended forCommissioning programs, Seaman to Admiral, LDO/CWO
ServiceHonorable
From the evaluations · U.S. Navy performance evaluation, USS John Paul Jones
“Demonstrated outstanding technical ability by aligning and repairing equipment for which he had no formal training.”
1996“Sought by all to repair fiber optics components of the Local Area Network… the consultant for the other technicians onboard when the problem is beyond their knowledge.”
1996“An outstanding technician who works well on his own and can be relied upon to see tasks through to the end. He possesses the knowledge and drive to accomplish even the most complex tasks.”
1997“He has been able to repair all casualties to the ship’s computer system.”
1997“Volunteered numerous off duty hours to assist parent work center in troubleshooting equipment while assigned as a Food Service Attendant.”
1996“He has taken it upon himself to help train new personnel in their technical and professional duties.”
1997Fixes what others can’t. Sees it through to the end. Volunteers his own time. Trains the people around him. Twenty years later, the five leaders on the record below describe the same man.
From the bench · electronics technician & cryptoIllustrative schematic
The work in one drawing: a radio signal comes off the antenna, gets filtered, amplified and mixed down, then passes through the COMSEC module before anyone hears it. Aboard USS John Paul Jones (DDG 53), keeping that chain secure and working was the job.
03B The Code
Not a taker. I build it, then I give it away.
I learned what a mission is at 18, in a Navy uniform. You show up for the person next to you, you finish the job, and you don’t ask what’s in it for you. I’ve tried to run every company since the same way.
I’ve built things that made money, and I’m proud of that. But the work that matters most to me is the work I gave away: a free community for the people who defend networks, free conferences for the responders who can’t get budget to travel, and now a platform for veterans that will never charge them a dime.
Before Congress in 2025, I said it plainly: “Like many veterans, I experienced firsthand the challenges of navigating a maze of disconnected systems.” I’m not building TurboVets from a conference room. I’m building it from the line I stood in.
Mission before self
The veteran is the mission, not the business model. If I can’t build it free, I haven’t built it right yet.
TurboVets: “Always free to the veteran.” Funded by the founders’ prior businesses; never sells veteran data. turbovets.com FAQ ↗
Give the playbook away
Knowledge that saves people shouldn’t sit behind a paywall.
Founded the nonprofit Incident Response Consortium and IncidentResponse.com, a free open community; IR18 and IR19 were free to attend for practitioners. IR19 ↗
Stand between people and the threat
From counterfeit dealers to nation-state hackers, I go after the ones causing the harm.
“We want the dealers instead of the pushers.” — Joe, eWeek, 2005. Channel Insider ↗
Response is the job
Spotting a problem isn’t helping. Fixing it fast is.
“Prevention and detection are worthless without an effective response to back it up.” — Joe, 2014. NetDiligence ↗
Tell the truth, especially when it’s inconvenient
Organizations that won’t test themselves end up believing their own story.
“Without this type of training, companies, government agencies and other organizations believe their own lies.” — Joe, CSO Online, 2015. CSO ↗
Loyalty runs both ways
I don’t leave my people behind. When the next mission came, I called the old team first.
The CyberSponse team was reassembled to build TurboVets. PR Newswire, Jul 2026 ↗
Don’t quit until it’s solved
Some problems take years. I stay.
“Led by people who will not quit until it’s solved.” — Joe on TurboVets’ leadership, 2026. CyberSponse: seven years from founding to Fortinet.
How I operate · the operating manual
- 01I’m direct. I’ll tell you plainly what I think, and I want the same back. It saves everyone time.
- 02Give me the mission, not a checklist. Define the outcome; I’ll find the path and run it hard.
- 03I sprint, and I finish. I don’t like leaving things undone — for me or for the people counting on me.
- 04I own it when I’m wrong. No excuses, no blaming the circumstances.
- 05I build machines so people don’t have to be heroes every day. Automation isn’t about replacing people; it’s about giving them their time back for the work only humans can do.
- 06I’m not here for credit. Put the team on stage. Put the veterans first. My name goes last.
“Misunderstood is fine. Unreliable is not.”
03C Execution, on the record
No talk. No BS. Delivered.
I don’t ask anyone to take my word for it. Here’s what the people who bought the work, ran it and oversaw it have to say.
Board · CyberSponse 2017 → TurboVetsTurboVets board member
For a decade, I have watched Joe, a brilliant founder, and the team around him take on work few people truly understand, and execute it. Few teams earn trust at the level of national security. This one has, more than once.
Mike Rogers
01 · The Pentagon · 38.87°N 77.06°W2018
Joe and his team personally came to the Pentagon to see our implementation through… Their willingness to see the work through earned my trust.
Jesse Whaley
02 · Fort Meade · 39.11°N 76.74°W2018
I have now watched him do this twice — first for the warfighter, now for the veteran. Both times he saw the gap before others did. Both times he closed it.
Shawn G. Turskey
03 · Washington · 38.89°N 77.03°W2018
I would hire them again without hesitation.
Mark Jarek
04 · Stamford · 41.05°N 73.54°W2016–2019
I buy from teams I trust to execute, particularly when the environment is complex and the mission is critical… The team delivered.
Daniel Conroy
Mission record · where the automation actually ran
- 2018The PentagonPENTCIRT, the Pentagon’s first joint cybersecurity operations center
- 2018U.S. Cyber CommandAutomation for Cyber Protection Teams
- 2018U.S. Department of EnergyEnterprise SOC automation, including the National Laboratories
- 201805 · UkraineThe national Cyberthreat Response Center, which reported a tenfold cut in threat response and warning times at launch (Censor.NET, Feb 2 2018)
- 2016–19Fortune 500Synchrony Financial and interconnected security operations centers on several continents
“Execution is the only credential that doesn’t expire.”
04 Ventures · the build record
Three decades. Same mission: find the threat, automate the response.
Each company was a stage that burned, separated and pushed the next one higher. Scroll to fly the ascent — TurboVets is the payload.
Exits
3 of 4 ventures
Mission elapsed · since enlistment, 1994
T+ 32 YRS
Payload: America’s veterans
Cost to veterans
Free, forever
-
U.S. Navy
U.S. Navy · the launch pad
ET2(SW) · COMSEC · USS John Paul Jones (DDG 53)Crypto, comms and zero-error systems. Everything after was built on this pad.
Then: production engineer, Rockford Fosgate (~2001) — first civilian engineering role.
-
2000–2003Acquired
CarStereoConnection
Founder · acquired by Audio Warehouse Express (Warren, NJ), 2003
Started in a University of Florida dorm room while Joe was in NROTC: premium car audio sold online to students, enthusiasts and early eBay buyers, on dial-up. It’s where he first saw gray-market sellers undercutting honest dealers — the exact problem Net Enforcers was built to solve.
-
2003–2007Acquired
Net Enforcers
Founder & CEO · acquired by Intersections Inc. (Nasdaq: INTX), 2007 — $14M cash + $7M earn-out and options
HAL portal · auction sites viewSeller names blurred Began as manual eBay monitoring and became a technology platform: a real-time crawler across e-commerce sites and HAL, a command-and-control dashboard for brands, lawyers and investigators. About 60 employees by 2007. Backed by JVC, Pioneer, Kenwood, Alpine and Harman; clients included Yamaha and Monster Cable.
“It’s cat-and-mouse PI work to catch them, but we do get them.”
2006 platform deck · 2 slidesThe stage that almost didn’t separate
-
2012–2019Acquired
CyberSponse
Founder; CEO, later CSO · acquired by Fortinet, Dec 2019Born from the firehouse: Joe grew up watching coordinated emergency response and found cyber had none — no plans, and no tools that talked to each other. An early pioneer of security orchestration, automation and response (SOAR); concept validated with Mandiant founder Kevin Mandia, platform launched late 2014. Served U.S. Cyber Command, the Pentagon, DOE and the U.S. Senate; 325+ connectors and 200+ playbooks at acquisition. Lives on as Fortinet FortiSOAR.
“Our orchestration platform allows CyberSponse to replicate human behavior, but at machine speed.”
Where it started · the pitch to Mandiant · 3 slides
2017–2019Incident Response ConsortiumFounder, board · nonprofit; free IR18 and IR19 conferences, plus IncidentResponse.com.2015Security CanyonBoard of directors · Arizona Cyber Coalition, making Phoenix a cybersecurity hub. -
2024–nowLive · free for all
TurboVets, Inc. · the payload
Founder & CEO · live nationally since Sep 2026One national platform, free to every veteran, state, county and VSO. AI-driven and VA-integrated: veterans connect their VA account, file and track claims, and manage benefits with their families. Joe testified about it before the House Veterans’ Affairs Committee in June 2025. Built with Medal of Honor recipient Britt Slabinski, Jason Redman and the reassembled CyberSponse engineering team.
Reach orbit
04B The hardest chapter
The stage that almost didn’t separate.
I was accused of fraud. The company that accused me investigated, and its own memo says what it found. Read it yourself.
Incident report · public record2007–2012
- Nov 2007Intersections Inc. acquires Net Enforcers for $14 million in cash plus $7 million in earn-out and options. Joe stays on to run it.
- 2008–2009Joe is terminated. Joe says it was without cause; Intersections says it was for cause.
- May 2009Intersections sues Joe in federal court in Virginia over the sale, seeking to unwind it. Joe counterclaims for at least $10.35 million for wrongful termination and lost earn-out.
- Jan 2010The parties reach a settlement in mediation, but it never closes.
- 2011A new settlement resolves all claims, including transfers of real property.
- 2012Joe founds CyberSponse. Seven years later, Fortinet acquires it.
Source: Intersections Inc. SEC filings (10-K, FY2010; 10-Q, Q2 2011)
Setting the record straight — what was alleged, and what the documents show
Every answer opens the source page, with the quoted lines lit. A family member’s name and contact details are redacted for their privacy.
Alleged
Joe inflated Net Enforcers’ value and misrepresented its financials during due diligence.
Intersections’ own investigation, assisted by FTI Consulting, reviewed Net Enforcers’ financials from 2004 through 2008: the historical accounting records and every QuickBooks entry from 2007–2008. “These procedures did not identify any adjustments or errors that materially affected any of the historical or current period financial statements of the Company.” Its conclusion: the statements “were properly stated.”
Open the memo · p. 3Intersections memo, “NEI Investigation,” Mar 9 2009 — pp. 3 and 8Alleged
Fraud in Net Enforcers’ revenue and billing.
An outside firm reviewed about 120 Net Enforcers contracts and “specifically did not find any areas of potential fraud.” The only error found: $4,000, “considered de minimis.”
Open the memo · p. 4Same memo — pp. 3–4 and 8Alleged
Joe hid the loss of the Novartis contract.
“The loss of the significant contract (Novartis) was known during the due diligence period and, as such, the loss was factored into the overall $14.3 million purchase price paid.” Footnote: “The Company was fully aware of the loss of the Novartis contract.”
Open the memo · p. 5Same memo — p. 5 and footnote 6Alleged
Net Enforcers’ write-down was Joe’s fault.
The impairment was “mainly due to the decline in general market conditions and the severe downturn in the overall economy… these issues surrounding Joe Loomis were not the reasons for the impairment.”
Open the memo · p. 6Same memo — p. 6Alleged
Joe lied about the sale and conspired to falsify the books.
A polygraph Joe chose to take, Dec 15 2009: the examiner found him truthful on all three questions — the Novartis email, withholding information in due diligence, and falsifying NEI’s books.
Open the polygraph report · p. 2Barnett & Associates, Certified Polygraph Examiners, Case #2009-173Alleged
The lawsuit as a whole.
Every claim against Joe and every counterclaim was dismissed with prejudice, each side paying its own legal fees, signed by U.S. District Judge Leonie M. Brinkema.
Open the court record · p. 1Stipulation of Dismissal with Prejudice, E.D. Va. No. 1:09-cv-597, Doc. 290, Nov 1 2011All three documents, complete, on the record page
In Joe’s words
Barely ten months after the deal closed, the 2008 financial crisis hit. Intersections’ biggest customers were banks, and Net Enforcers went from growth engine to cost center. I was terminated, and I didn’t see it coming.
I asked for a face-to-face meeting. It didn’t happen, and we ended up in court on both sides. My name, my work and my integrity were under attack, so I answered with the truth: I passed a polygraph confirming I hadn’t misrepresented anything in the sale, and Intersections’ own investigation found no material errors and no fraud in Net Enforcers’ revenue. After mediation we reached a resolution and went our separate ways. I still respect Intersections as a company.
The business was a success. The exit was a crucible.
Build systems, not just services
“That shift — from people to product — is what enabled our rapid growth.”
Don’t just sell the business — vet the buyer
“An acquirer isn’t just buying your company. They’re inheriting your vision, people and legacy.”
Lawyers are not a substitute for leadership
“I would have fought harder to sit face-to-face with the CEO and work things out directly. Litigation should be the last resort — not the opening salvo.”
Defend your reputation relentlessly
“A good name is earned over a lifetime but can be questioned in a moment. I fought for mine — not just for money, but for honor.”
Crashes reveal character
“In crisis, people act from fear or faith. And fear often wins.”
Then build again
CyberSponse founded 2012, acquired by Fortinet 2019. “Today, I speak, advise and mentor with scars earned the hard way.”
“I’ve been knocked down in public. I got up in public, too.”
05 TurboVets · why I built it
I built machines that defend nations at machine speed. Then I watched veterans wait years.
For twenty years I built automation for the hardest environments there are: a destroyer’s crypto room, the Pentagon’s cyber operations center, U.S. Cyber Command, a nation under cyberattack. In every one, the lesson was the same: when the systems don’t talk to each other, people get hurt while they wait. Then I went through the VA system myself.
Live nationally · free
Free. Forever. For every veteran.
TurboVets is the platform I wish I’d had. Veterans connect their VA account and get AI-guided help filing, tracking and winning the benefits they earned — with no fees, no claim sharks and no selling of their data. States, counties and VSOs use it free, too.
Core
TurboVets
The veteran platform. Connect a VA account, file and track claims with AI guidance, and manage benefits with family.
Module
TurboService
The platform for active-duty service members.
Module
TurboRecruit
Careers and recruiting, connected to the same platform.
Module
TurboTAP
Brings the platform to service members before they separate, so no one leaves the military and starts from zero.
06 Inventions & patents
Before “SOAR” had a name, I patented the playbook.
In 2014, when a breach hit, most security teams still coordinated over email and spreadsheets. I filed for a patent on a different idea: the moment an incident is detected, a live response roadmap deploys itself — roles assigned, tasks laid out, every action tracked in one secure place. That became CyberSponse’s CyOps platform, and the category the industry now calls SOAR. Machines handle the speed; people handle the judgment.
US 9,773,405 B2
Real-time deployment of incident response roadmapSole inventor · issued Sep 26 2017 · CyberSponse → Fortinet
Granted · active to 2034
US 12,375,502 B2
Secure data-replication, master and tenant nodes of a multi-tenancy architectureFirst-named of seven · issued Jul 29 2025 · Fortinet, Inc.
Granted
US 2016/0149948 A1
Automated Cyber Threat Mitigation CoordinatorCo-inventor Christopher Coriale · filed Sep 25 2015 · CyberSponse
Published application
The ’405 roadmap, deploying itself
Incident detected → roadmap deploys → lead designated → tasks assigned → tracked live.
T+00:00.00illustrative
01
Incident detected
alert → case opened
02
Roadmap deploys
response plan loads itself
03
Lead designated
owner named, team notified
04
Tasks assigned
roles and steps laid out
05
Tracked live
every action, one secure place
Playbook automation · how a SOAR playbook runsIllustrative · one of the 200+ playbook types at acquisition
A reported phishing email, handled the way CyberSponse playbooks were built to handle it: the machine extracts, checks and contains in seconds, and the ’405 roadmap puts a named lead on the case.
System schematic · the platform the patents describeSimplified · not to scale
How the pieces fit: alerts come in from any vendor, the ’405 roadmap deploys the response, playbooks act through 325+ connectors, and the ’502 multi-tenant design keeps each customer’s data separate. The platform lives on today as Fortinet FortiSOAR.
The real thing · CyOps, then FortiSOARProduct screens · click to enlarge
CyOps was the platform CyberSponse shipped. After the Fortinet acquisition it became FortiSOAR. Screens are shown in black and white; product screenshots © CyberSponse and Fortinet, Inc.
> US 9,773,405 B2 ........ GRANTED 2017-09-26 · sole inventor > US 12,375,502 B2 ....... GRANTED 2025-07-29 · first-named inventor > US 2016/0149948 A1 ..... PUBLISHED · application > lineage ................ 5 later Fortinet patents by the CyberSponse team ✓ record complete · Google Patents, Justia · 2026-10-13
Joseph Loomis patented the core of that technology in 2013… It lives on today as Fortinet’s FortiSOAR.
The roadmap patent was the seed. The team I built kept inventing on top of it at Fortinet.
Open the patent file— Book & screenplay
The Playbook of Grit
How I built a company from $200, sold it to a public company — and survived the fight that came after.
The Playbook of Grit·Book and screenplay in the works
When I was twenty-seven, I started a company in my rented one-bedroom apartment with $200 and a desktop computer. Four years later, at thirty-one, I sold it to a publicly traded company for $14 million in cash plus $7 million in earn-out and options. I was a millionaire fourteen times over, and too exhausted to celebrate.
Ten months later, the 2008 crash hit. The company that bought mine turned on me. I was suspended, then fired, then sued in federal court. What followed was nearly three years of discovery, sanctions motions, a settlement that fell apart, and a final mediation that ended with two words I’d waited years to write: We are done.
Why I wrote it
These lessons were hard-earned. Too hard. I wrote this book so the next founder can learn them without losing their money, their friends, their family or their mind.
It’s also the most honest thing I’ve ever written. Looking back, I was a young entrepreneur who didn’t know how to navigate a corporate environment, and I didn’t understand how money can destroy good relationships. If I could do it over, I’d have kept my company. But I didn’t quit. I took everything that fight taught me and built again.
Every fight built the tools for the next mission.
Net Enforcers 2003–2007
How the internet gets policed. Joe turned manual eBay detective work into a real-time platform that hunted counterfeit and gray-market sellers for global brands and worked with federal law enforcement.
- Handed to the next mission
- Crawling and monitoring at internet scale; investigations run like operations; and, from the fight that followed, the scars and the playbook.
CyberSponse 2012–2019
How the world responds to cyberattacks. Joe patented a self-deploying response roadmap and built one of the first SOAR platforms, used at the Pentagon, U.S. Cyber Command, DOE and in Ukraine’s national cyber center, then acquired by Fortinet.
- Handed to the next mission
- Machine-speed automation, hundreds of system integrations, federal-grade security, and the engineering team itself.
TurboVets 2024–now
How America’s veterans get the benefits they earned. The same automation, the same integration discipline and the same team, now pointed at the VA claims maze — free to every veteran, forever.
- Handed to the next mission
- This is the mission the first two were preparing him for.
Net Enforcers taught me how to build. The fight after it taught me how to survive. CyberSponse taught me how to make machines do the work at a speed humans can’t. TurboVets is where it all comes together: every tool, every lesson and every person I’ve built with, working for the people who served.
The Playbook of Grit is the first chapter of that story.
Loomis · Playbook of GritSubscribed · 2026
07 Press & voice
On the record.
Jun 24 2025 House Committee on Veterans’ Affairs — testimony on the Transition Assistance Program
Aug 3 2026 RealClearPolitics — TurboVets using AI to get veterans the benefits they earned
Jul 1 2026 PR Newswire — TurboVets names Britt Slabinski President
Dec 2019 Fortinet acquires SOAR provider CyberSponse
Jun 2019 FOX Business — fake online videos are a growing threat
Nov 2016 CNN Money — the national cyber plan
Oct 2015 CSO Online — Hacked Opinions
Feb 2005 Computerworld — investigators track down online counterfeiters
- U.S. House of Representatives
- CNN Money
- FOX Business
- RealClearPolitics
- Newsmax
- CSO Online
- Computerworld
- eWeek
- Dark Reading
- Business Insider
U.S. House · TestimonyHonor
Testimony to the House Committee on Veterans’ Affairs
“Like many veterans, I experienced firsthand the challenges of navigating a maze of disconnected systems.”
Jun 24 2025
RealClearPoliticsVideo
“Get Real” — TurboVets using AI to get veterans the benefits they earned
Jason Redman: “Our founder, Joe Loomis, is a technology savant… He’s a Navy veteran.”
Aug 3 2026
PR NewswireRelease
TurboVets names Britt Slabinski President
Joe: “People have died waiting. That is unacceptable, and it ends now.”
Jul 1 2026
FortinetRelease
Fortinet acquires SOAR provider CyberSponse
Joe, as founder: “This is an ideal match.”
Dec 2019
CSO OnlineOct 2015Hacked Opinions — protecting researchers and responsible disclosure
FOX BusinessJun 2019Deepfakes — a growing threat for corporations
CNN MoneyNov 2016On the national cyber plan
Computerworld · eWeekFeb 2005Hunting online counterfeiters
Podcasts: Cybrary on the Road, Ep. 6 (Jan 2020) · Taskforce 7, Ep. 212 — startup life and the history of SOAR
Broadcast archive
07 On camera
National news, on tape.
Television interviews, news segments and conference talks, collected in one playlist of 49 clips. Press play to start from the top, or pick any clip from the list.
07 Speaking
Stories from the build, the crash and the comeback.
Past stages: House Committee on Veterans’ Affairs testimony (2025); founder and host of the IR conferences for incident responders; podcasts including Cybrary and Taskforce 7.
Book Joe to speak- ExecutionWhat it actually takes to build and exit companies, and what founders must get right on day one.
- The comebackLosing a company in public and building again: the Net Enforcers lessons.
- Automation and national defenseFrom a destroyer’s crypto room to SOAR to cyber defense at machine speed.
- Veteran innovationWhy veterans build differently, and how to back them.
- Crossing the chasmTaking a product from early adopters to the mainstream.
08 Service & causes
Never leave your shipmates.
“I enlisted at 18. I never really left. Everything I build now starts with the people who served.”
- Navy SEAL FoundationMission Sponsor & Advocate · 2025–now · navysealfoundation.org
- Team MACHINE / Precision Components and Jason Redman – SOF SpeakingMission Supporter · 2024–now
- The American LegionCollaborating on the future of the veteran mission · 2026 National Convention address
- Mentor and advisorTo founders and nonprofits
- Advises on national cyber defenseNational security work under an active Top Secret clearance
09 LinkedIn
Follow the build.
17,600+ people follow along on LinkedIn — TurboVets updates, veteran advocacy, and lessons from 25 years of building.
linkedin.com/in/joeloomis
10 Contact
Bring me the hard problem.
Press, speaking, partnerships, investing — this form reaches Joe’s team. Veterans looking for help with benefits are routed straight to TurboVets support, where it’s free.